Lead briefing

Kearney: The Food Industry Enters the Era of the "New Operating Reality"

Kearney Consulting's latest outlook defines 2025 as a turning point for the U.S. food system. Generational shifts among consumers are increasing demand for fresh, high-quality protein, while GLP-1 weight-loss drugs are further reshaping purchasing behavior. At the same time, farmers face cost pressures from a 78% rise in fertilizer prices and a 66% increase in pesticide prices since 2020. Policy shifts and restructuring among food giants are giving rise to a new industry landscape. The article analyzes the deep impact and future direction of this transformation from the perspectives of agricultural technology and the food supply chain.

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Field intelligence

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AgriTech

AI and IoT drive accelerated growth in the smart agriculture market, with the market size expected to reach $81.49 billion by 2035.

According to the latest report from Precedence Research, the global smart agriculture market is expected to grow from $29.48 billion in 2026 to $81.49 billion by 2035, at a compound annual growth rate of 11.99%. AI, the Internet of Things, and precision agriculture technologies are reshaping global agricultural production methods.

David Stewart3 min read

Soil and climate systems

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Commodity corridor

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Risk ledger

Food security, inputs and supply shocks

Briefing desk

AgriTech Review Briefing

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